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mobile ad tech to 2017: app-centric, private markets, native ads, and closed loops
advertising
business
cpcp
cpi
cpm
cpmv
ctr
ecpm
marketing
marketing technology
mobile
native advertising
programmatic
technology
vb insight
video ads
source
taking programmatic advertising from black box to glass house
adtech
advertising
business
cpc
cpm
impressions
marketing
marketing technology
programmatic
rtb
technology companies
transparency
vb insight
yeildr
source
death to cpc and cpm? ad platform mybuys launches no-sale-no-cost display ads service
google
ad network
ad platform
ad server
big data
business
cloud
cpa
cpc
cpm
digital marketing
marketing tech
marketing technology
mobile marketing
mybuy
online marketing
retargeting
technology companies
source
facebook
facebook ads: cost per impression up 186%, cost per click up 35%, revenue per click up 83%
advertising
big data
business
cpc
cpm
enterprise
marketing
mobile
nanigans
online marketing
rpc
social
social media
technology companies
top-stories
info
source
200 billion facebook ads say clickthroughs up 375%, roi at 152% (study)
facebook
ads
big data
business
cpc
cpm
ctr
digital advertising
enterprise
facebook ads
mobile advertising
nanigans
news fee ads
online advertising
roi
rpc
social
social media
technology companies
source
google
google starts the tricky process of estimating total ad conversions across laptops, phones, tablets
adwords
big data
business
cloud
conversions
cpc
cpm
digital advertising
mobile
mobile advertising
online advertising
roi
technology companies
info
source
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