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adcolony launches instant-play vertical video ads with ufc
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media
mobile
technology companies
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rewarded video isn’t just for game developers
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apps
business
in-app advertising
in-app monetization
in-app purchases
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rewarded video
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mobile video advertising up 5x in a single year in opera mediaworks ‘state of the ad’ report
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programmatic
publishers
roi
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vungle
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coull joins video advertising bandwagon with unique in-video overlay ad
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business
coull
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supersonic sees big growth for ‘rewarded video ads’ in mobile games (interview)
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gdc 2015
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supersonic
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tencent
top-stories
trivia crack
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mobile app developers: here’s an api for user acquisition
ad exchanges
ad networks
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dev
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why twitter launched fabric, in 5 devastating charts
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chartboost
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editor's pick
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mobile apps
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info
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mobile marketers are turning to video ads to acquire new users (exclusive)
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bryan buskas
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casual connect
editor's pick
exclusive
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facebook
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study: 9k apps and 397m users show cost-per-install is the worst mobile user acquisition method
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overlooked opera mediaworks acquires adcolony in bid to become ad powerhouse
adcolony
advertising
business
marketing
mobile
mobile marketing
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technology companies
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appsflyer hits 1.8b a year mobile app install run rate, launches agency product
facebook
google
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dev
developer
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300m downloads and $600m in revenue say google is the ‘loser’s choice’ in mobile games monetization
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game monetization
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