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guaranteeing that ads will be seen can benefit advertisers and publishers alike
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millennial media announces 100% viewability guarantee for in-app mobile ads
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defining the new ‘impression': conversations from the iab leadership summit
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fixing online advertising: how to beat bots, scammers … and the invisibility problem
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iab
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google
media ad buying has to look at itself in the mirror. here’s why
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google
google: ok, so about half of our online ads are never actually seen
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iab
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google
google’s new ad strategy could delay a bunch of tech ipos
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technology companies
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