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mobile marketing automation: 1.5% penetration now, could triple in 2015
adobe
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$100k revenue via 1 in-app message? mobile app marketing automation is taking off
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in-app messaging
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marketing automation
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push messages
segmentation
targeting
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upsight
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ceo david helgason on why unity has expanded into mobile game-dev services (interview)
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microsoft
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vb intel
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playnomics’ newest marketing tool predicts the lifetime of new customers and players
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games
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playnomics
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user acquisition
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gamesbeat panel spotlight: the new age of game rewards
andrew pascal
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courtney guertin
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game rewards
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